Before you buy more inboxes

On a recent consult, a team told me they were replacing their sending infrastructure on a fixed schedule. I wanted to know how they decided what actually needed replacing.

A schedule can retire a healthy domain while a struggling one stays active. The useful question is whether a problem belongs to a sender, the campaign, or the offer.

Separate sender health from campaign health

Look at human replies and delivery problems in the context of the campaign. A weak response across all senders points toward the audience, offer or message. A problem concentrated in a few senders may point toward the infrastructure. Small samples deserve a closer look before you draw a conclusion.

Keep reserve capacity ready

Prepare replacement capacity before you need it. A purchased domain is not useful reserve until it is ready to send. Keeping a reserve gives you room to investigate without rushing to buy more.

Review the message too

If the campaign itself is not earning interest, adding inboxes will only repeat the same problem at greater scale. Review the audience and message alongside delivery health.

The full domain review, rotation and reserve playbook lives in Skool.

The full operating playbook belongs in the Legion Skool community. Join the community on Skool.

- Mitch