Stop building assistants
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Every issue, newest first, from running real GTM systems, not just writing about them.
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Build the full market first. Pay to enrich the right companies later.
Know what to rotate, what to track, and what to keep ready.
Why the same offer needs a different explanation for different buyers.
Use every campaign to improve who you target and what you say next.
The post did 207,703 impressions and at least 2,477 saves. The Wrangler CLI is why I keep using it.
What to do when a winning campaign breaks.
We rebuilt our agent's context - retrieval ran 27x faster and discovery moved 84 to 97.
Get one useful GTM email a week. Then join the community on Skool.
Get one useful GTM email a week. Then join the community on Skool.